Women of Netsmart (WON) Branding

Women of Netsmart is one of the diversity and inclusion groups at Netsmart. I was asked to create the branding for this group so that they could advertise for different internal communications and events. The group specified that they wanted a mimosa flower to be a part of their logo. Mimosa flowers are symbolic to “International Women’s Day” and represent strength, sensibility, protection, security and resilience.

I designed the brand guide for WON as well as various items for Women’s History Month (stickers, table toppers, cards, monitor graphics, etc.).