CONNECTIONS2022 Branding + Keynote Video
CONNECTIONS is an annual meeting that brings together Netsmart users, subject matter experts and Netsmart associates for in-depth education sessions and networking opportunities.
In 2022, Netsmart held this conference at the Gaylord in Nashville, TN. I developed the branding of the conference and created other elements including the keynote video, website design, presentation design, social media graphics, etc.
I created branding that was reflective of the location, using the Netsmart secondary color palette to mimic the bright lights of Broadway Street in Nashville. The phrase “The Band is Back” was used throughout the conference to elicit feelings of togetherness, especially since the previous two years of the conference were held virtually.
CONN22 Keynote Video
This video was created to kick off the day 1 keynote presentation at the Gaylord Nashville. I worked on all of the logistics of the video shoot such as communicating with models and the venue manager for availability, model attire, ensuring we had all of the correct props and equipment, storyboarding, creating the shot list and directing the video shoot.
Once we collected all of the footage I did post production editing (video cuts, color correction, assembly, sound, motion graphics) and Matthew Lindsey assisted with sound editing and effects.
Credit
Art Direction: Taylor Schubert
Creative Manager: Katie Hilty
Videography: Matthew Lindsey and Kevin Huckleberry
Post-Production: Taylor Schubert and Matthew Lindsey
Writers: Katie Hilty and Natalie Caruso
Lights: Ivy Stansbury and Catherine Andrews
Venue: Vivo Live KC
Conference Signage Design: Laura Lewis
