AMERICAN ROYAL BBQ BRANDING
The American Royal World Series of Barbecue is one of Kansas City’s fall events where individuals come to experience or compete in a BBQ competition and fundraise to support youth and education in agriculture. Every year, Netsmart has a BBQ booth to promote their 501c3 non-profit foundation, EveryDayMatters, and compete in the competition. I was responsible for all of the branding for the event (logo, fence clings, banners, floor clings, food signage, t-shirt, email invite, etc.).
The EveryDayMatters foundation is committed to making a difference through opportunity, awareness and action in healthcare. The ultimate goal is to erase the stigma surrounding mental health and allow individuals to have meaningful conversations to eliminate barriers and celebrate awareness.