Women’s Leadership Retreat Branding

In 2023, women leaders at Netsmart, The Marlins, went on a leadership retreat to Key Largo, Florida to discuss future goals and objectives. I was asked to brand various items for their retreat such as an itinerary, menu, name badges, dinner cards and name table tents.

I made sure to include a marlin in the logo to reflect the group’s name and also utilize a softer color scheme to reflect the ocean vibes in Florida. The organic shapes lent well to create ocean inspired elements.